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All Things Etsy
Welcome!
Welcome! (2:47)
Module 1 | Establishing a Brand
Creating an Ideal Customer and Choosing a Brand Vibe (9:56)
Creating a Logo and a Shop Header (24:55)
Setting up Your Shop and Filling out the About Section (6:33)
Module 2 | Photography for Etsy
Why Good Listing Photos (and videos) Matter (7:46)
Basics of Photography (12:47)
Shoot with me! (outdoors) (6:33)
Shoot with me! (indoors) (11:58)
Module 3 | SEO for Etsy
Basics of SEO (9:38)
My Keyword Strategy (15:34)
Titles, Tags, and Descriptions (8:48)
Attributes, Shipping, and Recency (7:14)
Module 4 | Shipping for Etsy
Basics of Shipping (13:18)
How to Print a Shipping Label + Our Shipping System (5:49)
Where to Buy Shipping Supplies (9:23)
What to Charge for Shipping (15:25)
Module 5 | Customer Service on Etsy
How to Handle Tough Situations (13:27)
Managing Customer Expectations (6:48)
Convos (3:23)
Tech Tutorials (8:40)
Module 6 | Marketing Your Shop Outside of Etsy
Our Marketing Approach at Saltwater Prep (8:15)
Creating Content (7:56)
Instagram (10:21)
Email List (9:17)
Module 7 | Profitability + Outsourcing
Understanding Your Expenses (9:03)
How to Price Your Products (6:42)
The Importance of Having a System (9:56)
Hiring a Team (8:27)
Setting Goals for Your Etsy Shop (7:36)
Bonus Lessons
BONUS: How to Make a Listing Video with an iPhone (13:44)
BONUS: Watch me make a listing from start to finish! (38:10)
BONUS: How to Grow on Etsy FAST (16:53)
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Setting Goals for Your Etsy Shop
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